![]() ![]() If you’re following best practices with your Pinterest ads cost, not one of them is even close to suggesting just $5 per day. If you’re promoting multiple product groups, one with 30 and one with 15, your budget would need to be $45. Ideally, your budget should be closer to $60-$100 based on the formula, but $40 is a good minimum.Ĭatalog – About $1 per product being promotedįor example – if your product group has 30 products, the budget should be a minimum of $30. If your CPA is $10, your minimum daily budget should be $40. ![]() Remember, your budget is allocated across ALL your ad groups.Ĭonversion – 4-10 times your cost per action (CPA) If you have 2+ ad groups with 2-4 ads each, you will need to budget on the higher end. If you have one ad group with 2-4 ads, you can budget on the lower end. This is a range, but think about how many ad groups and ads you have. campaign budgetĮach campaign type has a best practice suggested for budget amount. Catalog objective – Pin clicks or conversions, based on your bid type.What do each of these campaign types optimize for? Campaign budget optimization works to automatically adjust spend over ALL of the ad groups. This means that the budget is set for the entire campaign, not individual ads or ad groups. campaign typesĪwareness, consideration, conversion, and catalog campaigns all use campaign budgeting. What does this look like? A standard ads campaign would have 4-8 ads inside of 2 ad GROUPS. This is where targeting is set and testing can be done.ĪDS – These live inside the ad groups, and best practice is 2-3 ads in each ad group. Let’s start off by looking at the structure of an ads campaign:ĬAMPAIGN LEVEL – This is where everything is housed, also where the objective is chosen and budget is set.ĪD GROUPS – These live inside the campaign, and you typically have 2-4 ad groups per campaign. ![]()
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